Tracing Your Food

If you have ever been to an orchard and seen the trees laden with fruits, you would have noticed that no two fruits look or taste exactly the same. However when you go to the supermarket, you will find a bunch of similar sized fruits which taste pretty much similar. This is the gift of modern technology blended with farming practices and not a product of mother nature.

As people become more aware of what they are eating and the nutrition that the food provides, global food processing companies are making more of an effort to appease them with details. Quick Response or QR codes are a way that the companies are drawing a connection between the farmer who grew the produce and the people who are consuming the end product.

Scanning the QR code on your smart phone allows you to get access to information about where the food comes from, what the nutrition is like and all the steps it has taken to get to their dining table. This is a science experiment that makes consumers feel more connected to the food that they are eating, even if they are buying them from supermarkets and not farmers.